Krisna MacDonald
Krisna MacDonald
BD_catalog_cover_2.jpg

Blu Dot: Catalog

Award-winning catalog design for Minneapolis-based furniture retailer.

 

Blu Dot: Catalog

Art Direction / Layout Design

 
BD_catalog_cover_2.jpg
 
 

Blu Dot is a contemporary furniture manufacturer based in Minneapolis, Minnesota. I had an integral role in their catalog process playing the part of both designer and art director. My responsibilities included collaborating in team ideation and brainstorms, creating comps and mockups before the photoshoot, executing art direction on set, communicating with retoucher, and attending final press checks.

Creative Direction

Medora Danz

Design & Art Direction

Stuart Flake & Krisna MacDonald

Photo

Dan Monick

Styling

Nadia Haddad & Anna Lundberg

 
 
BluDot_Catalog_Covers
 
 

The catalog creative aims to stand out by avoiding industry cliches while being artful, unconventional and brand articulate. Some times we look at what others are doing in their catalogs and aim to do the exact opposite.

 
 
BluDot_Catalog_PuffPuff
BluDot_Catalog_Ottomans
BluDot_Catalog_CatsPJs
BluDot_Catalog_Bonnie
BluDot_Catalog_NewStandardBed
BluDot_Catalog_Dang
BluDot_Catalog_Lighting
BluDot_Catalog_Blue
BluDot_Catalog_Modulicious
BluDot_Catalog_Paramount
BluDot_Catalog_RGC
BluDot_Catalog_Sprout
BluDot_Catalog_Nook
BluDot_Catalog_Strut