Krisna MacDonald
That's me.
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Blu Dot: Catalog

Award-winning catalog design for Minneapolis-based furniture retailer.

 

Blu Dot: Catalog

Art Direction / Layout Design

 
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Blu Dot is a contemporary furniture manufacturer based in Minneapolis, Minnesota. I had an integral role in their catalog process playing the part of both designer and art director. My responsibilities included collaborating in team ideation and brainstorms, creating comps and mockups before the photoshoot, executing art direction on set, communicating with retoucher, and attending final press checks.

Creative Direction

Medora Danz

Design & Art Direction

Stuart Flake & Krisna MacDonald

Photo

Dan Monick

Styling

Nadia Haddad & Anna Lundberg

 
 
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The catalog creative aims to stand out by avoiding industry cliches while being artful, unconventional and brand articulate. Some times we look at what others are doing in their catalogs and aim to do the exact opposite.

 
 
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