Households is an Amazon program that connects families in order to share Amazon benefits and services. With Amazon Households, you can link two adult Amazon accounts and up to four teen / child accounts to share Prime benefits like Prime Shipping, streaming access to Prime Video, Prime Photos, Audible Channels for Prime, and more for FREE. 

The sign-up and invitation process was re-engineered for a smoother customer experience, and with that came an opportunity to launch a refreshed look for the program.

My primary focus was to update Households’ design language to better position the program as an inviting and desirable experience. Included in that exercise was designing layouts for the sign-up flow, landing pages, and marketing materials and developing a robust illustration and icon system for program and marketing communications. 

COLOR PALETTE

Color accents add interest and help coordinate imagery. Color may be applied to interior design elements, wardrobe and propping for lifestyle photography. Primary colors, adopted and modified from the Amazon’s Sky palette, are enticing and harmonious. The use of gradients in illustrations is selective in conveying depth, shading and action.

Motion EXPERIMENTS

These are a handful of experiments I created to energize the illustrations through motion. The intention was to surprise and delight customers with animations as they interact with Households digital experiences and marketing.

PHOTOGRAPHY

We build on the setting by creating a series of comfortable, lived-in situations through propping and wardrobe, model expression and gestures. Scenes portray authentic relationships that are energized with unexpected, activating elements and playful accents. These may be pictured slightly askew or with subtly imperfect qualities.

Landing Page

The landing page is the main ingress point to enter the sign-up flow, so we designed it with two goals in mind: information and acquisition. By explicitly outlining the program and its benefits through the combined use of photography and illustration, we hoped to provide clarity for our customers while providing a rich experience that is both sophisticated and enticing.

Sign-up Screens

Illustrations were carefully considered for each section of the sign-up flow so that the purpose for each step was immediately clear at a glance, and to inject a wink of brand love to surprise and delight the customer.