The Triton Hotel began as a logo design project for class and evolved into a boutique hotel concept that serves as a romantic oasis in the desert city of Palm Springs. The name comes from the Greek god Triton who was the messenger of the sea and son of Poseidon. The identity system strives to bring together the strong geometry of classical architecture and a bold, sophisticated color palette to distinguish itself as a modern destination for travelers visiting the Coachella valley.